| Extraprise's Insight-to-Interaction platform is an innovative approach to data-driven marketing. It combines three powerful concepts: Create one of the world's most sophisticated database marketing systems, integrate it seamlessly with your company's business operations, and support you with a team of expert marketers and technologiists to help you be more efficient. We use industry-leading technology from BusinessObjects/SAP, Microsoft, Alterian, and other leading software vendors to build a powerful database marketing solution. All these components are highly customizable and available as a hosted, on demand service from our data center. Our platform builds the bridges that integrate your marketing campaigns with Siebel, Salesforce.com, and other leading CRM systems. It connects to any system you may have using native adapters or advanced technology like XML and Web services. Our system takes regular feeds from your call center, CRM system, data warehouse, Web site, or any other system. It integrates data in multiple formats and creates a standard view of your customers. The platform uses powerful data integration and address management software to match and standardize addresses from 190 different countries. Our system uses advanced analytical technology to build data models that support train-of-thought analysis. You can explore your customer data in real-time and use sophisticated analytics to understand behaviors, propensities, patterns, and segments. Feed the resulting list into our integral campaign management system and execute multi-touch campaigns via e-mail, direct mail, your call center, or the Web. The Insight-to-Interaction system takes inbound customer responses and routes them directly to the people that can turn them into revenue: Your marketing group, sales force, call center, or partners. The platform also supports leading business intelligence and reporting tools from vendors like Information Builders, Cognos, and BusinessObjects. Your customer data is safely stored at a high availability, high security data center that helps ensure compliance with data privacy and other regulations. A 360-degree view of your customer relationships. A holistic view of your business. Deep insight into customer behavior and buying criteria. More effective campaigns. Instant routing of leads to the people that can convert them into sales. All in one place. Available online, all the time. Staffed by experts when you need them. If your company is beginning a new marketing project or trying to improve an existing one, you find a better route to data-driven marketing by calling Extraprise at 1-888-i2i-MKTG, or by sending an e-mail to Leah.Wesemann@extraprise.com.
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