Customer Intelligence and Analytics: Transforming Data into Revenue

What is customer intelligence and analytics to Extraprise? To most companies it means either static reports and dashboards or a three to four month statistical modeling project. That’s not what it means to Extraprise. Customer intelligence and analytics to Extraprise is learning more about your business and your customers in real time to pursue revenue now.

Customer intelligence pinpoints revenue opportunities throughout the customer life cycle by:

• Aligning the right offers to drive marketing and sales qualified leads
• Improving the accuracy of lead scoring
• Improving the effectiveness of auto nurturing and trigger marketing
• Accelerating sales ready leads
• Producing sales intelligence to increase close rates
• Driving up-sell and cross-sell opportunities

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Customer intelligence should also answer the most important questions about your company and your customers.

• How many customers do I have, what do they look like, what have they purchased, and what is their purchasing behavior?
• What is the measure and level of product and service saturation generally within your customer base and by specific customers?
• How do you identify those customers who have bought some of your products and services but look like those customers who have bought a lot of your products and services?
• How can you tell from a contact’s interaction and, if appropriate, purchase history that the person may be ready to buy your offering or something like it?
• What are the hidden patterns of customer behavior that might indicate attrition before it takes place?
• Who are the customers who might respond to offers and messages that could help smooth out seasonal revenue variations?

Extraprise believes that past behavior is the best indicator of future behavior. Therefore, if the account and customer data, e.g., contact information, financial information, purchase behavior, campaign interaction history, sales and service data, etc., are available, Extraprise can very quickly answer these and many other questions that will lead to programs, campaigns, and specific lists of contacts that can be used to generate revenue … all without waiting weeks or months.

How do we do this?

Extraprise uses a high-performance, statistical, real-time, data mining and exploration tool to analyze your data to address the specific business intelligence questions and issues that are relevant. Extraprise will then show the data in Venn diagrams, graphs, pie charts, and other formats so the data are easily digestible and actionable.

Finally, and, most importantly, Extraprise will provide a list of customers and prospects that are immediately targetable and will make its recommendations for programs and campaigns to create revenue opportunities. This will include working with your marketing managers and your agencies to build, measure, and improve multi-channel, multi-stage, multi-touch campaigns that will nurture and qualify leads for your sales organization to close.

Not only is your marketing organization efficient and productive; marketing is integrated with the sales channel making the entire business development engine of your company produce better revenue results.