Customer Intelligence and Analytics: Transforming Data into Revenue
What is customer intelligence and analytics to Extraprise? To most companies it means either static reports and dashboards or a three to four month statistical modeling project. That’s not what it means to Extraprise. Customer intelligence and analytics to Extraprise is learning more about your business and your customers in real time to pursue revenue now.
Customer intelligence pinpoints revenue opportunities throughout the customer life cycle by:
Customer intelligence should also answer the most important questions about your company and your customers.
Extraprise believes that past behavior is the best indicator of future behavior. Therefore, if the account and customer data, e.g., contact information, financial information, purchase behavior, campaign interaction history, sales and service data, etc., are available, Extraprise can very quickly answer these and many other questions that will lead to programs, campaigns, and specific lists of contacts that can be used to generate revenue … all without waiting weeks or months.
How do we do this?
Extraprise uses a high-performance, statistical, real-time, data mining and exploration tool to analyze your data to address the specific business intelligence questions and issues that are relevant. Extraprise will then show the data in Venn diagrams, graphs, pie charts, and other formats so the data are easily digestible and actionable.
Finally, and, most importantly, Extraprise will provide a list of customers and prospects that are immediately targetable and will make its recommendations for programs and campaigns to create revenue opportunities. This will include working with your marketing managers and your agencies to build, measure, and improve multi-channel, multi-stage, multi-touch campaigns that will nurture and qualify leads for your sales organization to close.
Not only is your marketing organization efficient and productive; marketing is integrated with the sales channel making the entire business development engine of your company produce better revenue results.