i2i Lead Generation Service

Companies have only three sources for B2B leads – list purchases, inbound leads, and existing customers. Extraprise can help you optimize these sources to make sure you fill the top of your sales funnel with marketing ready leads for nurturing and qualification.

Acquiring New Prospect Contacts

Companies spend a lot of money on list acquisition. The challenge is to optimize that spend for business-to-business lead generation. Extraprise can help your B2B lead generation by:

Extraprise uses a combination of strong industry relationships with data service providers. However, if you have sources that you want to investigate or have used before, Extraprise will apply its approach to those, as well. Extraprise also has extensive experience with D&B and InfoUSA for data overlays and augmentation services, although it relies upon client contracting relationships with both those providers to acquire data.

Managing Inbound B2B Lead Generation

Extraprise can help you create your inbound business lead generation strategy to generate interested contacts from both prospects and existing customers. These leads will come from a myriad of sources including, but not limited to, the following:

• Web site hits
• Syndications
• Industry portals
• Registrations
• Collateral and asset requests
• Blogs
• Social media

Also, using its response management capabilities as part of its database marketing services, Extraprise will determine if the contact is known or not known and then will either add the contact if it is new or update an existing contact record with new interaction information. Extraprise will then use the interaction history and other contact information to:

• Determine the applicability of marketing programs and campaigns to that contact
• Inform field sales staff of interactions if the contact has been identified to be part of an active sales cycle

Finding Opportunities in the Existing Customer Base

While new customer acquisition is the life blood of any organization, cross-selling and up-selling existing customers is almost always productive and may be easier to generate new revenue. Extraprise uses advanced customer profiling techniques to find the most likely companies and contacts that have the highest propensity to respond to a message or an offer. If the data are available, creating a list of companies and contacts that meet a certain profile can be done interactively and almost in real time. This will have an almost instantaneous impact on revenue optimization, because right time marketing programs and campaigns can be conceived, created, executed, and measured rapidly.