i2i Lead Nurturing and Qualification Service

More Sales Ready Leads, Faster

Extraprise’s i2i lead nurturing and qualification service boosts the propensity of transforming leads at any engagement level into a sales ready lead. We apply whatever combination of firmographic data, purchase history, and interaction history is available to determine who might have the highest propensity to respond to a message or an offer. With deep expertise analyzing complex data and providing actionable insights across hundreds of client engagements, Extraprise, as a premier lead generation company, is in a unique position to help you drive revenue optimization campaigns based on industry best practices not readily available to your team.

The comprehensiveness of our service manages everything from interaction and response management data to planning to list pulls to piloting, execution and measurement. We also serve as a facilitator between marketing and sales and to gain consensus on lead qualification parameters, follow up rules, and hand offs to telemarketing, telesales, or sales. A critical benefit of our service is the detailed management of the lead distribution process, ensuring which leads have the highest probability to become sales ready, and which ones need more lead nurturing. Seamlessly integrated with your marketing automation and CRM tools, our service efficiently uses a variety of multi-touch, trigger-based campaigns to move leads to the next stages, whether they’re dormant or have a high lead score.

Sales Ready? It’s About the Right Campaign at the Right Time

The Extraprise i2i lead nurturing and qualification service offers various nurturing and qualification campaigns depending on client objectives:

• Incoming – new leads for qualification
• Dormant – re-engage prospects
• Purchased list – engage unqualified leads for telemarketing
• Drip or trigger – multi-stage, multi-touch, multi-channel over specified times
• Stay in touch – keep prospects engaged
• Dynamic – triggered by prospect responses

For each type of campaign, Extraprise uses analytics to determine interaction trends, purchase data, and opportunity identification within the buy-cycle. We apply our extensive client and industry expertise to recommend the ideal customer-intelligence-based campaigns to drive revenue optimization for your business.

Extraprise’s i2i lead nurturing and qualification service is extremely flexible. We can:

• Help with a single, complex program
• Provide ongoing services as an integral part of your marketing organization
• Supply ongoing consultative, “help desk” services to support your resources

Extraprise has extensive experience with a wide range of industry-leading marketing automation solutions including Siebel, Alterian, Aprimo, and Eloqua, and our real-time business analytics and reporting expertise will help to produce the best revenue results for your campaigns. We’re in the lead generation business.