Right Time Revenue Optimization: The Intersection of Sales and Marketing
Extraprise’s i2i marketing services focus exclusively on aligning sales and marketing to drive revenue at the right time, with the right offer, and in the right place during each stage of the customer life cycle. We provide highly valuable and scalable demand generation services that find, win, and keep customers, increasing your revenue by:
The result? We create more demand generation and revenue opportunities, faster. Marketing organizations want to become revenue-driven, dramatically increasing their value and return on investment. Extraprise helps marketing drive business performance management.
High Revenue Impact in the Customer Life Cycle
The Extraprise approach to driving demand generation is highly data-driven and starts with a solid data management plan to create customer intelligence. A key to the process is developing a complete, correct, and current view of buyers, integrating relationship and behavioral targeting data across a wide variety of sources.
Having a 360-degree view of customers is not enough. We use sophisticated, interactive data discovery and visualization tools to model, perform firmographic and demographic segmentation, and understand buying criteria, producing the intelligence needed to execute multi-touch, multi-channel marketing campaigns to find and attract new customers and increase the value of existing ones.
Improving the business performance of your demand generation campaigns also means constant measurement. We provide a complete range of business analytics and reporting services to evaluate marketing campaign effectiveness at every stage, including revenue and profit derived from your marketing programs. The result is a process of continuous improvement that spans marketing campaigns, channels, and geographies.