i2i Marketing Strategy and Multi-channel Marketing

Database marketing, multi-channel marketing, and demand generation capabilities can have a tremendous impact on your business. Some of your competitors already realize that and are probably beating you to customers and revenue opportunities. There are many questions to be answered.

Extraprise can help you through this process. Extraprise is not a consultancy; it’s a marketing database and demand generation services agency. Our experience with some of the leading brands in the B2B world provides our clients a unique, cutting edge, strategic service grounded in best practices and learnings. We focus our efforts on making organizations successful with those disciplines, and success is defined by program and campaign effectiveness leading to revenue.

Our Marketing Transformation Service uses three tools to help you quickly gain traction:

• Marketing Maturity Model
• Business Transformation Plan
• Implementation Roadmap

First, Extraprise uses the Marketing Maturity Model to determine where a marketing organization is and how it wants to evolve. There are three maturity stages to Extraprise’s model:

• Product centric stage
• Customer centric stage
• Customer value optimization stage

Extraprise will examine four primary areas of your marketing environment to determine your current state and what the future state will look like across the three maturity stages:

• Interaction model
• Organizational design
• Information and technology
• Performance measurement

In order to take advantage of the opportunities you have, business changes will very likely be necessary. Extraprise will recommend, in a Business Transformation Plan, the transformation activities that need to be made across the four primary areas listed above. These activities are primarily focused on organizational readiness, organizational alignment, and business process adjustments. They could also include short-term improvements that will yield quick gains, or they may be activities that require more planning and execution time.

Finally, working with you and the peer organizations in your company, Extraprise will build an Implementation Roadmap. The Implementation Roadmap is a high-level project plan that shows the order and time estimate to complete the necessary projects and activities.

The marketing strategy process is a short one. Extraprise recommends that it take no longer than six weeks, and, therefore, the use of resources will be well controlled. We don’t believe in building lengthy presentations that will sit go unused. We expect to help you implement what we recommend. The recommendations need to work. Also, Extraprise can customize the engagement to focus and concentrate on specific areas, and, many times, those areas of emphasis are not known until the engagement is underway. Using these tools and the flexible approach of The Extraprise Way, the result is a concise roadmap to improve your demand generation activities.