Right Time Revenue Optimization: B2B Marketing
Driving Buying Decisions
What is right time revenue optimization? It’s B2C and B2B marketing that optimizes value to the buyer at any stage of the B2B customer life cycle, dramatically increasing the propensity of that customer to purchase. Think of it as marketing at the right time, in the right place, and with the right offer in the way the buyer wants to interact with you.
Customer Life Cycle
There’s a lot of noise about revenue marketing and revenue performance management, and just as many ways to optimize it. Extraprise delivers right-time revenue optimization. We provide customer intelligence-based, multi-channel marketing services that drive buying behavior at the right time of each stage of the buying cycle.
What’s the Secret Sauce of Revenue Optimization?
The Data to Customer Intelligence Ingredient
Customer intelligence is not about static reports and dashboards or a lengthy modeling project. At Extraprise, it’s a real-time process, using our sophisticated database marketing tools, to provide you with the right list pulls for the right messages and offers. To do this, Extraprise combines:
The Marketing Strategy Ingredient for Multi-channel Marketing
Extraprise uses a unique concept called “The State of the Business” to help its clients identify opportunities, develop marketing plans, and define marketing programs. Using sophisticated analytics tools, Extraprise, for example, determines:
The State of the Business helps companies verify known beliefs, debunks beliefs that are not substantiated, and concentrates focus on problems and opportunities. It is also a great tool to identify, establish, and measure important business and marketing metrics.
The Right-time Multi-channel Marketing Ingredient
Right-time, multi-channel marketing is where customer intelligence, marketing strategy, and superior marketing operations execution come together to drive buying behavior to optimize revenue. Our proven marketing operations methodology, The Extraprise Way, systematizes our technical, strategic, and marketing operations service delivery so customer intelligence, marketing strategy, and multi-channel campaign execution work in concert to drive the right offer, at the right time, to the right buyer at different stages of the customer life cycle. Right-time multi-channel marketing simultaneously hits the four stages necessary for revenue optimization:
Right time revenue optimization transforms organizations from simple lead generators to one-to-one, value-based marketing that optimizes revenue throughout the customer life cycle.