i2i Lead Generation Service

Identifying New Buying Opportunities

Companies have only three sources to create consumer buying opportunities – list purchases, inbound interactions and registrations, and existing customers. Extraprise can help you optimize these sources to make sure you drive the highest yielding buying opportunities by applying data acquisition and customer intelligence to multi-channel marketing campaigns that ensure the right target receives the right offer at the right time.

Acquiring New Potential Buyers

Companies spend a lot of money on list acquisition. The challenge is to optimize that spend. Extraprise can help you generate the best results by:

Determining your specific requirements Identifying the list source(s) Executing pilots to test which source(s) offer the highest match rates Determining the need for further data augmentation Managing the data purchase(s) Ensuring compliance with licensing requirements

Extraprise uses a combination of strong industry relationships with data service providers. However, if you have sources that you want to investigate or have used before, Extraprise will apply its approach to those, as well.

Inbound Lead Management

Companies also receive new inbound leads from both prospects and existing customers. These leads come from a myriad of sources including, but not limited to, the following:

• Web site hits
• Registrations
• Collateral and asset requests
• Blogs
• Social media

Using its lead generation and response management capabilities as part of its database marketing services, Extraprise will determine if the contact is known or not known and then will either add the contact if it is new or update an existing contact record with new interaction information. Extraprise will then use the interaction history and other contact information to determine the applicability of lead generation marketing campaigns to that contact.

Finding Opportunities in the Existing Customer Base

While new customer acquisition is the life blood of any organization, cross-selling and up-selling existing customers is almost always productive and may be easier to generate new revenue. Extraprise uses advanced customer profiling techniques to find the most likely contacts that have the highest propensity to respond to a message or an offer. If the data are available, creating a list of contacts that meet a certain profile can be done interactively and almost in real time. This will have an almost instantaneous impact on revenue optimization, because right time lead generation marketing programs and campaigns can be conceived, created, executed, and measured rapidly.