i2i Lead Nurturing and Qualification Service

Accelerating New Customer Acquisition and Retaining Existing Ones

Extraprise’s i2i lead nurturing and qualification service builds your brand by accelerating new customer acquisition and retaining existing ones through repeat purchases, plus creating upsell and cross-sell opportunities. We apply business insight from customer intelligence data to strategy and program execution to create a comprehensive lead nurturing service. Interaction and penetration data are key elements to driving lead nurturing programs and relationship management. The comprehensiveness of our marketing service manages everything from data management to planning to testing and execution.

Building the brand is a function of interacting with consumers at the right time and in a way that is acceptable to them. You need a way to use all the contacts you generate through your lead generation activities (blogs, social media, web site, list purchases, existing customer data, etc.) to acquire, retain, cross-sell, and up-sell your customers in order to optimize your revenue opportunities.

Lead Nurturing? It’s About Engagement and Timing

The Extraprise B2C lead nurturing service offers various types of campaigns depending on client objectives:

• Drip or trigger – multi-stage, multi-touch, multi-channel over specified times
• Stay in touch – keep customers engaged
• Dynamic – triggered by customer responses

For each type of marketing campaign, Extraprise uses analytics to determine interaction trends and where the prospect is in the buy cycle.

Extraprise’s B2C lead nurturing service is extremely flexible. We can:

• Help with a single, complex program
• Provide ongoing services as an integral part of your marketing organization
• Supply ongoing consultative, “help desk” services to support your resources

Extraprise has extensive experience with a wide range of industry-leading marketing campaign management systems and tools including Siebel, Alterian, Aprimo, and Eloqua, and our real-time analytic and reporting expertise will help to produce the best revenue results for your campaigns.