i2i Marketing Services - Revenue Optimization at the Right Time
Extraprise’s i2i marketing services are designed expressly for B2C companies that know their customers by selling to them through a direct or indirect sales force, or interacting directly by collecting customer information at the point-of-sale or via the Web. We work directly with our clients to engage consumers with multi-channel marketing campaigns at the right time, with the right offer, and in the right place to fuel the buying decision. We provide highly valuable and scalable demand generation services that create buyers and retain customers, increasing your market share by:
- Transforming data from all your channels into customer intelligence
- Using customer intelligence to execute multi-channel marketing campaigns, at the right time, during each stage of the customer life cycle
- Seamlessly leveraging and extending your campaign management system
The result? We create more buying opportunities, faster. Marketing organizations become revenue-driven, dramatically increasing their value and return on investment.
High Revenue Impact in the Customer Life Cycle
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Through creating and applying customer intelligence to multi-channel marketing campaign execution, at the right time of the customer life cycle, Extraprise is able to drive high revenue impact results through: |
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- Reaching and incenting buyers
- Understanding customer behavior
- Building customer retention
- Implementing more effective selling, cross-selling, and upselling programs
- Measuring marketing results
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The Extraprise approach to solving these problems is highly data-driven and starts with a solid data management plan to transform prospect and customer databases into customer intelligence. A key to the process is developing a complete, correct, and current view of buyers, integrating relationship and behavioral targeting data across a wide variety of sources.
Having a 360-degree view into your customer database is not enough. We use sophisticated data discovery and visualization tools to model, perform firmographic and demographic segmentation, and understand buying criteria, producing the intelligence needed to execute multi-touch, multi-channel marketing campaigns to find and attract new customers and increase the value of existing ones.
Improving the performance of your demand generation campaigns also means constant measurement. We provide a complete range of analytical and reporting services to evaluate campaign effectiveness at every stage, including revenue and profit. The result is a process of continuous improvement that spans campaigns, channels and geographies.
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