i2i Marketing Strategy

Extraprise’s deep expertise with some of the leading brands in the B2C world, guarantees our clients a unique, cutting edge strategic marketing service grounded in customer intelligence and multi-channel marketing. We apply marketing strategy at every stage of our demand generation service offerings, but the starting point is our i2i marketing transformation service, delivering actionable insight by:

Our i2i Marketing Transformation Service is a pragmatic, strategic approach to addressing the core issues that will increase your revenue:

• What types of buyers have the highest probability to increase revenue?
• What types of buyers are repeat purchasers and what is their behavior?
• What are the attributes of these buyers and how do they prefer to be engaged?

Our deep expertise of creating customer intelligence across our client engagements identifies customer segments based on revenue and profit, and assigns them to the interaction channel that ensures the best service and the greatest efficiency. We help you identify the right offer for the right segment, the most appropriate time to execute it through multiple channels, measure intermediate returns, and apply what you learn to improve marketing campaign effectiveness. We help companies align marketing campaign management with corporate goals by developing and implementing actionable demand generation programs for customer acquisition, loyalty, marketing operations and marketing data management.