Right Time Revenue Optimization

Driving Buying Decisions

What is right time revenue optimization? It’s marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Think of it as marketing at the right time, in the right place, and with the right offer in the way the buyer wants to interact with you.

Customer Life Cycle

There’s a lot of noise about aligning marketing closer to revenue objectives and driving revenue performance management, and just as many ways to optimize it. Extraprise delivers right time revenue optimization through its i2i marketing services. We provide lead generation services through customer intelligence-based, multi-channel marketing that drive buying behavior at the right time of each stage of the customer life cycle.

What’s the Secret Sauce of Revenue Optimization?

Every B2C company wants to leverage data with multi-channel marketing to enhance customer retention and to increase revenue. Therefore, B2C companies need to put an added emphasis on marketing interactions to understand buying behaviors and to drive consumers to places (electronic or physical) to purchase things. The task is two-fold:

1. Increase marketing interactions and identify those behaviors that lead to or indicate purchase propensity, at the right time
2. Use those trends to identify and market to contacts who exhibit those behaviors

When it is possible, adding past purchase history, product registrations, and warranty information will significantly enhance the effectiveness of that secret sauce.

The Data to Customer Intelligence Ingredient

Customer intelligence is not about static reports and dashboards or a lengthy modeling project. That just takes too much time to attack opportunities, deal with misperceptions, and address possible reputational issues. At Extraprise, it’s a real-time process, using our sophisticated customer intelligence tools, to provide you with the right contacts for the right messages and offers. To do this, Extraprise combines:

• Contact acquisition approaches that make list purchases more effective and productive
• Analysis of current contact interactions and history to identify possible purchase propensity or the propensity to respond to an offer
• Profiles of existing customer and prospect segments to determine membership in a group using past purchase history, if available
• Analysis of marketing campaigns to improve program effectiveness

The Right-time Multi-channel Marketing Ingredient

Right-time, multi-channel marketing is where customer intelligence and superior marketing operations execution come together to drive buying behavior to optimize revenue. By creating and applying lead generation program and campaign strategies with our proven marketing operations methodology, The Extraprise Way, we’ve systematized our strategy, technical and marketing operations service delivery so customer intelligence and multi-channel campaign execution work in concert to drive the right offer, at the right time, to the right buyer at different stages of the customer life cycle.

Right time revenue optimization transforms organizations from simple lead generators to one-to-one, value-based marketing that optimizes revenue throughout the customer life cycle.