Iron Mountain is the world's leading provider of records management and information protection services, operating in most major U.S. markets and serving more than 125,000 customer accounts.

Situation

• Company identified the need for a campaign management tool that would integrate with its sales application to provide a closed loop sales and marketing system

Scope

• Develop, deploy, maintain, and operate the campaign management and targeting infrastructure required to support demand generation activities
• Host the i2i platform and database
  

Solution

• Extraprise i2i platform tightly integrated with the client’s sales application, website, and telemarketing partners hosted by Extraprise
• Prospect and customer database containing campaign, response, opportunity, activity, revenue, product, and service history
• Campaign management, reporting, modeling, and ad hoc query functionality
• Ongoing campaign management and reporting support