BOSTON, MA, January 17, 2003 - Extraprise, the internationally recognized Customer Relationship Management (CRM) consulting firm, is hosting a series of executive seminars. The goal of the "Lunch and Learn" seminar series is to enable Global 2000 companies to harness the substantial revenue and customer loyalty benefits made possible through world-class CRM Analytics. Executives will learn more about CRM Analytics through case studies of solutions deployed at market-leading companies showcased at the seminar.
Estimated by Forrester Research to grow from $1.5 billion in 2002 to $2.6 billion by 2007, CRM Analytics integrates and uses customer data captured across multiple systems to derive actionable data. Organizations can then use that data to optimize marketing, sales and service programs, define market segmentation, metrics and measurement, and hone business intelligence activities and organizational processes. This information can help drive new market opportunities, enhance customer relationships and grow revenues.
The complimentary, multi-city executive seminar series will address the most pressing business, operational and technical issues facing corporate and IT executives, and offer insight into the power of CRM Analytics and how it enhances operational reporting of key metrics, datamining and predictive marketing. The seminar series also features in-depth discussions about the key best-practices spanning people, process and technology, for those companies that have recently made investments in analytics. To help illustrate these best practices, participants will also review real-world customer success stories from Extraprise's world-class enterprise clients.
The initial series of seminars for 2003 will be held in Nashville, Atlanta, Boston, Minneapolis, Detroit and San Francisco. These seminars book to capacity early as seating is limited, so advance registration is encouraged by contacting Extraprise at 617-880-4017 or at analytics@extraprise.com.
"Corporations are scrambling to identify new and better ways to create more business opportunities, increase market share and drive additional value through enhanced customer relationships," said William Blundon chief marketing officer for Extraprise. "Especially in this extremely challenging economy, customer turnover is incredibly costly. Through our extensive hands-on experience, best practices approach and proven methodologies, we'll give participating executives the knowledge they need to make sure their organizations are maximizing the benefits of CRM."
Presented by senior executives from Extraprise and its software solution partners, topics to be reviewed and discussed include:
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The key business drivers that have increased enterprise investments in analytics
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An overview of how Analytics support sales, service, and marketing and contribute toward customer loyalty
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A review of Extraprise customer success stories and best practices in Analytics
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A checklist of how your company can assess where to "get started" with Analytics
Extraprise provides a complete range of services to create customer-driven businesses that span marketing, sales and support across multiple channels. The company specializes in the various stages of the CRM life cycle, segmented into five elements: creating a vision, producing quick-win efforts to establish foundational CRM capability, deploying new business processes and an enterprise-wide technology solution, training and change management, and ongoing improvement. Extraprise has a dedicated Analytics consulting practice that specializes in helping organizations implement analytic solutions - from strategy through implementation.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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