BOSTON, MA, MARCH 24, 2003 - Extraprise, the internationally recognized Customer Relationship Management (CRM) consulting firm, is continuing a series of highly successful executive seminars focused on leveraging analytics software to increase revenue and customer loyalty. The upcoming seminars in April and May, 2003 are in conjunction with Extraprise strategic partners Siebel Systems (Nasdaq: SEBL) and SPSS, Inc. (Nasdaq: SPSS).
These "Lunch and Learn" seminars will show executives from Global 2000 companies how to maximize returns from analytics by optimizing marketing, sales and service programs, refining customer segmentation and improving business processes. Guests will learn how customer data is being used to make more informed business decisions through a number of real world case studies of solutions deployed at market-leading companies across the US and Europe.
The complimentary, multi-city executive seminar series will address the most pressing business, operational and technical issues facing corporate and IT executives, and offer insight into the power of customer analytics and how they enhance operational reporting of key metrics, datamining and predictive marketing. The seminar series will also feature in-depth discussions about the key best-practices spanning people, process and technology.
This first series of lunches will be in New York City, Philadelphia and Chicago. Attendance at the events is limited to senior executives. The seminars enable executives to share their own experiences with colleagues in a relaxed setting. The events book to capacity early, as seating is limited. Advance registration is encouraged by contacting Extraprise at 617-880-4017 or at analytics@extraprise.com.
"Forrester Research now reports that 75% of surveyed companies say that they are satisfied with the business results from their CRM efforts," said William Blundon chief marketing officer for Extraprise. "Marketing, sales and service deployments are clearly succeeding, but the real benefits of CRM are yet to come. The customer data generated from these operational systems are a treasure trove of information. Consolidating, analyzing and understanding these data enables companies to predict future customer behavior and adapt to serve them more effectively." Presented by senior executives from Extraprise, Siebel Systems and SPSS, topics to be discussed include:
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The key business drivers that have increased enterprise investments in analytics;
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An overview of how analytics supports sales, service, and marketing, and contributes toward customer loyalty;
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A review of Extraprise customer success stories and best practices in analytics; and,
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A checklist of how companies can assess how to "get started" with analytics.
Extraprise provides a complete range of services to create customer-driven businesses that span marketing, sales and support across multiple channels. The company specializes in the various stages of the CRM life cycle, segmented into five elements: creating a vision, producing quick-win efforts to establish foundational CRM capability, deploying new business processes and an enterprise-wide technology solution, training and change management, and ongoing improvement. Extraprise has a dedicated Analytics consulting practice that specializes in helping organizations implement analytic solutions - from strategy through implementation.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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