Boston, Mass. – 9 July 2002 - Extraprise, the international customer relationship management (CRM) consulting firm, today announced its clients' widespread support of the Extraprise CRM Life Cycle approach, upon the firm's fifth anniversary.
Extraprise provides CRM consulting services to companies in North America and Europe. The company's services span all customer channels, including sales, customer service, marketing and call centers. Extraprise specializes in the various stages of the CRM Life Cycle, which it breaks into five elements: creating a vision, producing quick-win efforts to establish foundational CRM capability, deploying new business processes and an enterprise-wide technology solution, training and change management, and ongoing improvement.
"We are pleased to have met this milestone of our fifth anniversary," said Ken Marshall, Extraprise Chairman and CEO. "In any business, satisfied clients are the driving force, and Extraprise is fortunate to have many. Our consultants are the best in the industry, and I am proud that their commitment to our clients' success clearly differentiates us from the rest."
Extraprise's clients range in size from the Fortune 500 to the middle market. All are investing to focus on their customer relationships. Extraprise's value proposition is centered on the company's sole focus on CRM as well as the company's commitment to the success of its clients. This commitment to success is apparent from the comments of Extraprise's clients:
"Having successfully implemented Siebel eBusiness Applications in our UK business, we were faced with a number of challenges: how to quantify the ROI of the UK implementation, how to share lessons learned with other regions and how to ensure a consistent approach was adopted across Europe while accommodating regional differences. Extraprise fully understood the challenges and complexities of a pan-European deployment and had the necessary tools and expertise to help us quantify the ROI of the UK implementation and to build a best practice roadmap for the other regions. I would happily recommend Extraprise - they had a deep understanding of issues beyond technology and were flexible, positive and hard-working," said Catriona MacKay, European CRM Head OH&ES, 3M.
"We felt that Extraprise was willing to listen to the way we wanted to work. They were keen to tailor their approach to meet our needs with an energy that other companies couldn't match. Their track record demonstrates their innate ability to be innovative, flexible and committed to the process, as well as delivering the end result on time and to budget. The high proportion of certified Siebel 7 consultants gave me added confidence," said Duncan Wilkes, Chief Operating Officer, 7C.
"We have been working with Extraprise in The Netherlands for nearly two years now and continue to value the professionalism, flexibility and dedication of their people. Their specialist CRM skills, in-depth understanding of our environment and continual willingness to 'make it work' are unique in the marketplace," said Mark Monahan, Executive Director of EMEA Client Service, ABN AMRO Bank.
"Brooks-PRI Automation has grown significantly in the past two years, organically and through acquisitions. This has strained our ability to operate as a single, integrated company in the eyes of our customers, and as a result we turned to Extraprise to help us define and implement a cohesive approach to CRM. Extraprise assisted us with process development and system implementation. With their help, we are well on our way of achieving our strategic objectives for the CRM initiative," said Pat Bolger, CIO, Brooks-PRI Automation.
"Extraprise consultants have put in many long hours to support the work on the ground and have kept us fully informed of all the issues and options available. We've pushed them hard but they've pulled out all the stops and remained committed and eager to go that extra mile to ensure the successful delivery of the program. They have been ready to act whenever called upon, working closely with other key partners in the program, and I know I can trust them to deliver exactly what they tell me they're going to deliver. We really appreciate their professionalism," said Steve Bell, Project Manager, Transformation and Technology for Major Business, BT.
"Neuberger Berman's relationship with Extraprise began three years ago. We consider Extraprise a critical element in the success of our customer relationship management strategy, and value the directness of Extraprise's approach. Having worked with other consultants, we know that Extraprise is different and better, and we have the results to prove it," said Peter Sundman, Executive Vice President, Neuberger Berman Management Inc.
"Extraprise's approach to project management is dependable and focused on clear communication. As soon as our project began, Extraprise's commitment was apparent in everything the team did. They blended so well into our environment that it was tough at times to tell them apart from the PSCU staff. Our implementation timeframe has required fast and careful work, and fortunately for us Extraprise's project management has kept our effort on track," said Brian Crawford, Chief Marketing Officer, Payment Systems for Credit Unions.
"Customer service is the number one priority at Reuters. The Extraprise training team helped us to better leverage the technology infrastructure we invested in to increase the level of service we can provide to our customers. Extraprise completed our training project on-time and on-budget," said John Cobb, Director of Information and Administration, Reuters Ltd.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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