London - 10th November 2003 - Extraprise®, the international technology consultancy specialising in Customer Relationship Management (CRM), today announced the appointment of Andrew Bowers to lead its Marketing Automation and Analytics practice in Europe. In this role, Bowers will manage pan-European client engagements involving data warehousing, customer analytics, business intelligence, and marketing automation.
Bowers has more than 14 years of experience in implementing business intelligence (BI) solutions, most recently as a Managing Consultant with Unilog UK. He was also Practice Director of Business Intelligence at marchFIRST. During an eight-year career at Oracle, Andrew held the positions of Principal Consultant, where he gained full life-cycle experience of implementing BI solutions at over 30 clients, and later as a Client Services Manager focused on retail customers. He began his career in 1989 as a business analyst for British Petroleum.
Jim Beagle, Chief Executive, International, of Extraprise said, "Customer analytics and marketing automation are two of the fastest growing segments in the services market. We are already providing clients with the strategy, change, process improvement, and technology solutions they need to put customers at the heart of their businesses. Andrew brings the experience we need to stay ahead of the curve."
Extraprise's Marketing Automation and Analytics practices are expanding rapidly in the Americas and Europe. Many Extraprise clients are implementing systems in these areas to ensure that they receive the maximum value from their existing investments in marketing, sales, and service. Marketing automation and analytics were two of a handful of software and services segments to show growth in 2002. Industry research firm MetaGroup, forecasts the market to continue to grow between 5 - 10% this year.
Andy Bowers, commented on Extraprise's expertise in these areas, "using a blend of Operational and Analytical CRM strategies and technology Extraprise is now able to provide clients with a real opportunity to deliver significant returns on their marketing investment. Valuable customer insight will no longer be buried deep in operational systems. Our integrated approach ensures marketing messages and offers will be delivered to customers in a timely and appropriate manner."
Bowers will manage the practice from Extraprise's European headquarters in London. He will also work closely with the company's technology partners, including Siebel Systems, E.Piphany, SPSS, and Alterian.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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