Extraprise focuses exclusively on helping marketing and sales organizations work together more effectively to find, win, and grow more valuable customer accounts. We act as an extension of your marketing group to help you find solutions to your most difficult issues:- Reaching decision-makers
- Measuring marketing results
- Improving lead quality
- Understanding customer behavior, propensities, and buying criteria
- Implementing more effective selling, cross selling, and up selling programs
- Improving the marketing and sales relationship
The Extraprise approach to solving these problems is highly data-driven. A key to the process is developing a complete, correct, and current view of customers and prospects. Information about these relationships may be spread across many divisions, functional areas, and geographies. Orders, service requests, sales contacts, marketing inquiries, campaign responses, website visits, and many others are required to give companies a comprehensive view of customer behavior. Having a 360-degree view of customers is not enough. We use sophisticated data discovery and visualization tools to model, segment, and understand customer buying criteria. We execute multi-touch campaigns to find and attract new customers and increase the value of existing ones. We manage incoming responses from your global customer base, score them, track them, and route them to the people that can maximize their value. We deliver our services using our own hosted marketing platform (Insight-to-Interaction) or your company's Siebel Marketing and Analytics software. This week Extraprise managed thousands of marketing campaigns for some of the world’s leading companies. Last night, we integrated more than a hundred sources of incoming data and processed millions of customer records. We analyzed global marketing data and found new prospects and cross-selling opportunities. Early this morning, we routed thousands of new opportunities to the call centers and sales organizations that will convert them to revenue. Extraprise contractually guarantees the success of its clients
|