BOSTON – June 30, 2009 – Extraprise® today announced that Mike Shanker has been promoted to Chief Executive Officer. He was previously the company’s EVP of Marketing Services. Ken Marshall will continue to service as the company’s Chairman of the Board. Shanker is a founder of the company and has served as EVP of Services, President of US Operations, and EVP of Sales and Marketing.
Mike has over 25 years of experience in technology, services, and enterprise software companies. He has designed and built complex systems supporting a variety of business functions. Additionally, he has extensive project management experience that has provided him valuable insight into the best practices that drive the success of complex business and technology initiatives. Half of Mike's career has been spent helping clients with their marketing and customer relationship management initiatives. Over the last 16 years, he has held a number of senior executive positions in a variety of companies that have served many different industries. In these positions, he has had responsibility for developing and executing company strategies, building business development, sales, and delivery organizations, and then operating those organizations.
Ken Marshall, Chairman of the Board, said, “Mike is that rare executive who combines strategic thinking and operational excellence. He has an unrivalled commitment to customer success. We look forward to having him take Extraprise to the next level.”
As CEO of Extraprise, Mike often serves as an Extraprise "executive sponsor," working in conjunction with Extraprise delivery teams to develop and deliver business solutions to our clients.
About Extraprise
Extraprise® provides the people, processes, and technologies that create data-driven marketing organizations. We deliver marketing management, campaign management, response management, demand management, and data management services for some of the top US-based companies. We deliver solutions using Siebel Marketing and Analytics and our own hosted platform (Insight-to-Interaction). We have successfully completed over 700 engagements for more than 200 companies. For more information, visit www.extraprise.com.