BOSTON – July 17, 2009 – Anyone who has been a marketer for just a decade has lived through the inflation of an Internet bubble, the bursting of same, a post-9/11 crash, a gradual recovery, a major global advance, and an international economic meltdown. Marketing strategies, budgets, tactics, and measurements changed in response to these events, but at an even more rapid rate. Investments in marketing are often cyclical and continuity is sometimes a challenge.
This report considers some of the changes required to focus marketing not just on today, this quarter, and this fiscal year. To find its way out of the boom/bust cycle of investments, marketing must find a more sustainable way of operations. The mico-webinar format recognizes the value of the listener’s time. The 30-minute events are information dense and include access to follow on materials that can be read when time allows.
The Sustainable Marketing series covers Account-based Marketing, Customer Data Quality, Cross-selling, Aligning Marketing and IT, and the Emerging Demand Center. The schedule for the events is available on the Extraprise Website.
About Extraprise Extraprise® provides the people, processes, and technologies that create data-driven marketing organizations. We deliver marketing management, campaign management, response management, demand management, and data management services for some of the top US-based companies. We deliver solutions using Siebel Marketing and Analytics and our own hosted platform (Insight-to-Interaction). We have successfully completed over 700 engagements for more than 200 companies. For more information, visit www.extraprise.com.
