BOSTON, March 14, 2005 – Extraprise®, the international consulting firm, is a sponsor of the MIT Sloan CMO Summit on Wednesday, March 16th at the Boston Marriott Cambridge Hotel, Cambridge, MA, from 8:30am – 6:30 pm. The event, which will focus on winning the growth challenge, will bring together innovative marketing professionals in service industries, as well as high-tech, manufacturing and academia to discuss their vision, strategies, and successes. The MIT Sloan CMO Summit is Part Three in the CXO series produced by the MIT Sloan School of Management and the MIT Sloan Alumni Club of Boston.
Topics at this year’s event include customer advocacy, essential elements of a successful brand, the challenge of driving sustainable growth, emerging technologies, innovative techniques, building a brand that resonates, and consumer empowerment and what it means to revenue growth. Attendees will glean bold new insights and powerful tools to help their companies prosper by implementing proven programs for managing the customer.
In 2004, Extraprise introduced its groundbreaking Insight-to-Interaction (i2i) solution. i2i is an integrated set of services to manage the complete customer life cycle from raw data, to a lead, to a target prospect, to a high value account. The i2i approach enables clients to consolidate multiple data sources, segment customers by value, develop predictive models, manage demand generation campaigns, and automate their customer channels. With i2i, Extraprise is the first consultant to offer services traditionally available separately from two different sources: systems integrators and marketing service providers (MSPs). The solutions are available on premise or as on demand services at Extraprise’s hosting centers in the U.S. and the U.K. Company executives will be present at the show to discuss this solution in more detail.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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