BOSTON -- April 6, 2006 - Extraprise®, the only hybrid database marketing provider and systems integrator, today announced that it has delivered Release 2.0 of its Insight-to-Interaction (i2i) software platform. The hardware and software platform includes a new comprehensive B2B data model, e-mail campaign integration, an integrated client support system, and an enhanced security profile.
"Companies are demanding a sophisticated database marketing system that is fully-integrated with the way they do business day-to-day, throughout the company, and across functional organizations," said Mike Shanker, EVP of sales and marketing, adding, "Insight-to-Interaction is designed to meet this demand and is the kind of foundation upon which marketing databases of the future will be built."
The i2i platform is a unique approach to help companies manage customer data, develop better insights, and use this information to increase the value of each customer interaction. The i2i approach enables clients to consolidate multiple customer data sources, segment customers by value, develop predictive models, manage demand generation campaigns, and automate their operational systems across customer channels. With Insight-to-Interaction, Extraprise is the first database marketer to solve the "last mile problem" by getting fresh leads and marketing insight into the hands of employees that can use them to generate more revenue and increase customer satisfaction.
"The database marketing industry has been a leader in integrating and analyzing large volumes of client data," said William Blundon, EVP of Extraprise Product Development and Support. "In many other areas, however, the industry is out of step with best information technology practices. Extraprise has made dramatic strides in creating what we believe will be an industry-leading technology platform for years to come."
The latest release of the Extraprise database marketing platform includes a comprehensive B2B model created using an advanced dimensional modeling methodology. The platform is supported by a conceptual, logical, and physical data mode that spans both the company's data mart and analytical database. Clients may customize the conceptual model and Extraprise will produce an optimized logical data model for them as both a star schema and relational view. Extraprise can automatically produce physical data models for its standard SQL Server data mart, its Alterian analytical database, and other relational database products.
Release 2.0 also includes integration with an enterprise e-mail campaign system from Epsilon Interactive. Extraprise has integrated this DREAM e-mail software with its data mart for seamless response handling. In addition, Extraprise has implemented a sophisticated client support system using technology from salesforce.com. The system includes a role-based ticketing system and integral escalation logic. Release 2.0 also enables clients to log and track issues by providing:
- Licensed users access into the system to create a new support case
- Access to a self-service portal that automatically creates a case
- A mechanism to send an e-mail to a standard support address and enabling an e-mail-to-case agent to automatically create a case
The new release also includes an improved security profile including encryption of all sensitive data prior to tape backup, and communications using a virtual private network (VPN) operating through a secure sockets layer (SSL) tunnel via hardened Citrix gateway appliances. As part of Release 2.0, Extraprise also implemented new security protocols including a new security incident response policy compatible with National Institute of Standards and Technology (NIST) guidelines. All Insight-to-Interaction platforms are hosted at a high availability, high security data center managed by AT&T and Extraprise.
About Extraprise
Extraprise® is the first company to combine database marketing services with systems integration expertise to help companies overcome the "last mile" challenge of getting high-quality leads and marketing insight into the hands of employees that need them. The company offers a set of business and technical services and a market-leading database marketing platform called Insight-to-Interaction (i2i). Extraprise's i2i solutions combine data management, business insight, demand generation, and customer management and are available as a turnkey hosted service or on-premise at the client's location. Extraprise is headquartered in Boston with offices throughout the U.S. For more information, visit www.extraprise.com.
