BOSTON, MA, June 14, 2004 – Extraprise today announced that it has signed a licensing agreement with Alterian (LSE: ALN) a global provider of database marketing and customer insight solutions. Extraprise will use the Alterian Marketing Suite as a major element within its new 'Insight-to-Interaction” platform. The 'i2i platform” supports an integrated set of data management, business insight, demand generation, and customer management services for Extraprise clients in the Americas and Europe.
Extraprise's Insight-to-Interaction platform provides a common infrastructure for customer acquisition, management, and retention. The i2i approach enables clients to consolidate multiple customer data sources, segment customers by value, develop predictive models, manage demand generation campaigns, and automate their operational systems across customer channels. With Insight-to-Interaction, Extraprise is the first consultant to offer services traditionally available separately from two different kinds of companies: systems integrators and marketing service providers. All solutions are available today on the client's premises. They are available as on demand services at the company's hosting centers in the U.S. today, and will be available in the U.K. later this year.
The Alterian Marketing Suite was created specifically to address the increasingly sophisticated demands of marketers who know that improved access to and control of data analysis will not only deliver more targeted campaigns but also better results and significant competitive advantage. It enables marketers to work with detailed customer-level data throughout each phase of the marketing process – with unparalleled speed and flexibility – from segmentation and analysis to campaign planning, execution, and measurement. This empowers marketers to exploit opportunities more effectively and increase campaign response rates, improve customer retention, and lifetime value, all at their own desktop.
David Eldridge, CEO of Alterian said, 'The ability to leverage the data contained in marketing, sales, and customer service operational systems is critical for developing a detailed understanding of customers. Transforming customers' purchase history, preferences, and buying criteria into actionable, segmentation-driven marketing strategies is a highly effective method of driving customer value. The approach Extraprise has taken with the i2i platform is an outstanding example of integrating customer acquisition, management, and retention into a seamless process.”
Ken Marshall, Chairman and CEO of Extraprise said, 'Alterian's software provides a complete solution for data visualization, reporting, modeling, and campaign management. In our initial client engagements we have been particularly impressed with the power and performance of Alterian's database engine. It has helped us answer complex customer queries in a matter of seconds.”
Founded in the U.K. in 1997, Alterian is a provider of database marketing and customer insight solutions that help blue-chip organizations to improve the effectiveness of their marketing activity. Alterian achieves this by delivering sophisticated customer and market insight to both Marketing Service Providers and in-house Marketers.
Alterian floated on the techMARK Index of the London Stock Exchange (ALN) in 2000. With 80 employees and international headquarters in Bristol, U.K., and North American headquarters in Chicago, Illinois. Alterian's network of over 45 business partners includes infoUSA, Carlson Marketing Group, CC3, Experian, Extraprise, GB Group, DataForce Group and Identex, which all deliver industry leading solutions based on Alterian technology.
Extraprise® makes companies more valuable by unifying their customer acquisition, management, and retention initiatives. The company's 'Insight-to-Interaction” (or 'i2i”) solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their business insights actionable throughout their marketing, sales, and service channels. Extraprise is the first consultant to span the traditional categories of systems integrator and marketing service provider (MSP). Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston and London with offices across the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
