BOSTON--(BUSINESS WIRE)--June 9, 2005--Extraprise Chairman and CEO Ken Marshall will share his expertise on how companies can increase marketing's relevance to the sales cycle at a special American Marketing Association (AMA) Customer Message Management (CMM) Forum on June 16 in San Francisco. Extraprise is a leading business process outsourcing, database marketing, and systems integration firm.
Increasingly competitive markets and decreasingly distinguishable brands have made the conversations sales people have with prospects and customers the last bastion of competitive differentiation. This CMM Event is designed for marketing executives who want to break free from the competitive pack and establish themselves as solutions companies, selling value one customer at a time.
Mr. Marshall will provide his own insights and experiences in over 20 years in the sales, service and marketing automation space to illustrate how companies can build ongoing revenue streams by fully leveraging their business experience and customer data throughout marketing, sales, and service channels.
Members of the media interested in talking with Mr. Marshall at this event or scheduling an interview to discuss his remarks and Extraprise's strategy may contact Christine Atkinson at CHEN PR (catkinson@chenpr.com 781-466-8282, ext. 39).
Mr. Marshall is responsible for the strategic direction of Extraprise. Previously he was President and COO of Giga Information Group, an information technology advisory company. He was formerly President and CEO of Object Design, Inc, the leader in the object-oriented database market. Object Design was ranked #1 in the Inc. 500 during his tenure as CEO. Mr. Marshall was also a Group Vice President at Oracle Corporation, the world's leading vendor of information management software, and was the founder of Oracle's consulting services business. He sits on the board of Actuate, Inc. and Current Analysis. Mr. Marshall has a BA from Northeastern University and an MA from Boston College.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
Trademarks are the property of their respective companies.
