BOSTON--(BUSINESS WIRE)--June 1, 2005--Extraprise co-founder William Blundon urges marketers attending DCI's Self-Service Conference to align and integrate customer information to build strong, ongoing relationships with customers. Extraprise is a leading business process outsourcing, database marketing, and systems integration firm.
DCI's Self Service Conference brings together early adopters and leading technology visionaries to discuss and help solve both the why and the how of implementing self-service initiatives. Coupled with peer-to-peer learning and networking sessions and a solution showcase, this event is designed to help attendees lead, build or invest in the self service economy.
Mr. Blundon's session, "Integrating Analytics and Self Service," will provide pragmatic advice and information on how companies can use self service and analytics to provide better support to customers to maintain and create strong revenue streams. He will detail how and why companies can capture actionable intelligence to build a 360-degree view of customers. Mr. Blundon also will discuss the importance of service information, and cross- and up-selling as key functions of customer service organizations.
Members of the media interested in meeting with Mr. Blundon at the conference or scheduling an interview to discuss his remarks and Extraprise's strategy should contact Christine Atkinson at CHEN PR (catkinson@chenpr.com 781-466-8282, ext. 39).
Mr. Blundon leads Extraprise's corporate marketing, platform development, strategy and thought leadership efforts. He has written numerous reports and has had more than 50 articles published in industry magazines in the US and Europe. Before joining Extraprise Mr. Blundon was President and COO of SourceCraft, Inc. a developer of Java-based intranet software. Previously, Mr. Blundon was Vice President of Marketing at Object Design, Inc., and Managing Director of Workstations at Groupe Bull in Paris.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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