BOSTON, October 18, 2004 – Extraprise®, the international consulting firm, continues to offer companies advanced methods for improving revenues through more effective customer acquisition, management, and retention. Extraprise and its partner Alterian (LSE: ALN), a global provider of database marketing and customer insight solutions, will welcome Boston-area companies to attend a lunch presentation with Forrester Research Senior Analyst Eric Schmitt to discuss the benefits of blending systems integration and marketing services. The event will take place at The Ritz-Carlton, Boston on Tuesday, October 26, 2004.
Eric Schmitt is an expert in database marketing and CRM strategy and technology. He has published dozens of highly-regarded reports based on his meetings with business and technology professionals at hundreds of firms. Mr. Schmitt also offers expertise on loyalty programs, television ad targeting, and the impact of addressable media on the business of marketing. Mr. Schmitt’s presentation on what he calls “left brain marketing” and the future of customer acquisition, management, and retention, will cover creating marketing strategies centered on customer knowledge; leveraging innovative analytical customer processes; and displacing mass media communications with personalized, timely, and relevant customer communications.
Extraprise Vice President Lisa Henderson and Alterian Chief Scientist Anthony Power also will discuss how their customers leverage analytical customer strategies in a coordinated process across marketing, sales, and service.
The Extraprise Customer Value Tour: Extraprise Insight-to-Interaction kicked off at the 21 Club in New York City on September 28. The Boston breakfast is the second in this series scheduled to reach Chicago and San Francisco later this year. For more information or to receive an invitation, visit Extraprise on the Web at www.extraprise.com or call Director of Marketing David Nace at 617-880-4017.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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