CHICAGO, November 23, 2004 – Extraprise®, the international consulting firm, continues to offer companies advanced methods for improving revenues through more effective customer acquisition, management, and retention. Extraprise and its partner Alterian (LSE: ALN), a global provider of database marketing and customer insight solutions, will welcome Chicago-area companies to attend a lunch presentation with Forrester Research Senior Analyst Eric Schmitt to discuss the benefits of blending systems integration and marketing services. The event will take place at the Peninsula Hotel, Chicago on Thursday, December 9, 2004.
Eric Schmitt is an expert in database marketing and CRM strategy and technology. He has published dozens of highly regarded reports based on his meetings with business and technology professionals at hundreds of firms. Mr. Schmitt also offers expertise on loyalty programs, television ad targeting, and the impact of addressable media on the business of marketing. Mr. Schmitt’s presentation on what he calls “left brain marketing” and the future of customer acquisition, management, and retention, will cover creating marketing strategies centered on customer knowledge; leveraging innovative analytical customer processes; and displacing mass media communications with personalized, timely, and relevant customer communications.
Extraprise Vice President Jeff Griebeler and Alterian Executive Vice President Luke McKeever also will discuss how their customers leverage analytical customer strategies in a coordinated process across marketing, sales, and service.
This event –part of the Extraprise Customer Value Tour: Extraprise Insight-to-Interaction - is the third in the series with successful events having already taken place in New York City and Boston early this fall. To REGISTER for this event, please click here or call Lou Orfanos at 617-880-4191. For more information visit Extraprise on the Web at www.extraprise.com or call Director of Marketing John Murdock at 617-880-4017.
Extraprise® is a leading systems integrator and business process outsourcer specializing in customer management. The company's "Insight-to-Interaction" (or "i2i") solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their customer insights actionable throughout their marketing, sales, and service channels. Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston with offices in the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
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