Features:

Click here to watch a 3-minute movie about Extraprise's innovative i2i services

Client Spotlight

"Extraprise reduced the cost, complexity and risk of implementing our insight-driven marketing, sales, and service capabilities."

 - EVP Marketing, world's leading records management company

What our other clients are

   saying about us  

Featured Blog:  Find, Win, and Keep

Here you'll find Extraprise's insights on Database Marketing, CRM, and everything that is your customer... {>>}

Services Spotlight

Lead Scoring and

   Management                    (>>)

CRM Operations

   Outsourcing                    (>>)

Customer Strategy             (>>)

Contact

To request a consultationwith a specialist or for more information send us an email or call 1-888-i2i-MKTG

Issue 2.23.06

A quarterly newsletter for sales and marketing professionals by Extraprise featuring industry news, research, and insight.  To learn more about Extraprise, visit our new website at www.Extraprise.com

CEO Spotlight- Thoughts from Ken Marshall

Welcome to the latest edition of Insight--the quarterly newsletter from Extraprise. In this edition, we'll share some thoughts about the world of marketing services providers and the issues that we see in the solutions being offered. We'll also do our best to keep you up to date on industry news and trends in marketing and technology. As always we welcome feedback, questions, and ideas about how to make this newsletter as valuable as possible...

Is it just me, or does it seem like marketing services providers and systems integrators are all saying the same thing lately? Promises to "close the sales and marketing loop" abound. However, explanations of how this is really accomplished are scarce. Catchy taglines and slogans tell us that they can all expertly integrate sales (CRM/SFA) and marketing (automation, database marketing). But where did this expertise come from? Systems integrators are skilled at operational processes and building information systems. Marketing service providers manage data and execute marketing campaigns. The two worlds rarely collide. The result is marketing, sales, and service executives pointing fingers at each other while customer targets go unmet.

When evaluating marketing initiatives it's vital to analyze how they are going to help you drive sales.  After all, generating a profit is the goal of marketing, and you can't do that if your field sales and service people never get the insight that you're generating.  At Extraprise, we have definitely seen the light. For the past three years, Extraprise has expanded its marketing services expertise and services, and continues to build on nine years and over 500 projects worth of sales force automation, service center, contact center, and field service experience. Our approach stands alone in its ability to enable companies to make their analytical insights actionable at every customer contact throughout their sales, marketing, and service organizations. 

-Ken Marshall

Featured Events

1to1 Media Webinar featuring Don Peppers and Extraprise  

The Path to Proof:  The Marketer's Guide to Survival

This one-hour webinar will re-invigorate your focus on the core drivers of marketing results and how to move your marketing organization down the path to proof. By attending this one-hour event, marketers will be able to:

• Plot where their organization sits on the path to proof and identify next steps

• Gauge the maturity of their database marketing model and how to raise the bar

• Make a stronger case for marketing process automation and outsourcing

• Track how ROMI turns into Return on Customer (sm) and enterprise value

Speakers: Chad Gottesman, VP Marketing, and Don Peppers, Co-founder, Peppers & Rogers Group

Date: March 2, 2006 - 12/1/3 PM ET                                                                                  {>>}

THE Conference on Marketing

March 20-22, Las Vegas, NV         

This comprehensive event is projected to be the largest of its kind, featuring over 120 breakthrough speakers across marketing functions and industries to reveal the most progressive advances in marketing, accountability, research, innovation, customer management, branding, promotions, design and communications.  It includes:

• An opportunity to be part of something remarkable

• An invitation to join the ranks of those who are leading the NEXT revolution in marketing.

• A call to ignite and inspire new ideas, insights and
  strategies in your organization.

• It is a gathering of the biggest and brightest in marketing

Date: March 20-22, 2006                                                                                                  {>>}

MIT CMO Summit

March 24, Boston, MA    

Extraprise will be sponsoring and participating in a panel discussion at the MIT CMO Summit.  The MIT Sloan CMO Summit 2006 is a convocation of leading marketing executives from different industries around the world. This year, the summit will focus on Alignment – how marketing connects insight with execution and how marketers connect with the rest of the organization to build success.                                                                                                                                           {>>}

Insights

WHITE PAPER:  CMO Survival Guide:  4 Steps to Marketing Optimization  "I'll have the sizzle please.  Medium rare.'  The reason that you've probably never heard these words uttered is because no one eats sizzle.  They eat steak.  Strategy, brand, advertising, design, public relations and all the other sizzle in marketing are only as good as the real meat that supports them.  This support comes in the form of clean and complete data, efficient business processes, accurate and integrated systems, and, of course, intelligent people to make sense of it all..."                {>>}

Salesforce.com says SAP, Microsoft are seven years behind  "Taking a shot at SAP and the recent launch of its hosted CRM offering, Salesforce.com Asia Pacific president and CEO, Steve Russell, said its new, on-demand rival is about seven years behind the game. While claiming SAP and Microsoft are straining to understand the on-demand business model, Russell conceded they are "slowly waking up to the concept". He was speaking at the launch in Sydney yesterday of AppExchange platform directory, which is a network of hosted applications, services and development efforts that allow customers to run their entire business on-demand. The release extends Salesforce.com offerings to new areas such as finance, electronic signatures, document management, credit and collections, mobile workforce management and HR."                                                                  {>>}

Oracle reassures Siebel clients  "Experts have applauded Oracle's attempts to "have it all ways" as it develops its customer relationship management (CRM) software after buying Siebel.  Although Siebel will be the figurehead CRM product in future, Oracle will also push the CRM components of its E-Business Suite for the construction, manufacturing and professional services sectors, according to analysts briefed during a conference call."                                                                  {>>}