Marketing Services: How We Help CMOs

It’s About Revenue

Are you optimizing multi-channel marketing for every possible source of revenue? You might not even be able to ask yourself that question, because it seems you’re constantly catching up, struggling between the right strategies, messages and campaign performance. It’s a challenge to create and test messages, penetrate new segments, or build customer loyalty when you’re just trying to hit the numbers. And thinking the solution lies within your marketing automation or CRM system, if you have one, is only a partial answer.

Extraprise provides demand generation services that give CMOs the business insight, campaign strategies and execution they need to optimize every source of revenue throughout the customer life cycle. CMOs are then able to play a lead role in creating and executing game changing marketing strategies to build sustainable competitive advantage from a position of strength – exceeding revenue expectations.

Marketing Services to Optimize Revenue

We provide three critical marketing services to optimize revenue for your organization:

• Transform marketing data into customer intelligence
• Use customer intelligence to drive targeted lead generation
• Execute multi-channel marketing campaigns, at the right time, during each stage of the customer life cycle

On a daily basis, our marketing services drive the most important decisions related to revenue optimization:

• What types of buyers have the highest probability to increase revenue?
• What types of buyers are repeat purchasers and are they ready to buy again?
• How do you drive targeted lead generation and how do buyers prefer to be engaged?
• What types of customers represent the highest lifetime value and are the most profitable?
• What is the most effective multi-channel marketing mix?
• What are the attributes of buyers and to what degree is that segment penetrated?

Many CMOs believe the answers to these questions are readily available from within their marketing systems, particularly if they have marketing automation software or a CRM. Unfortunately, raw data is only typically available, and with the marketing organization’s focus, and rush, to drive targeted leads or new buying opportunities, a self-fulfilling cycle is created that prevents marketing from moving to far more sophisticated, and effective, stages of maturity – finer levels of segmentation, detailed buying behavior, and ultimately a one-to-one customer engagement experience. Extraprise’s i2i marketing services seamlessly integrate and extend whatever marketing automation, CRM or systems you use today; adding value with customer intelligence-based multi-channel marketing that enables your organization to achieve buying engagement at any stage of the customer life cycle. And we guarantee your success.