Marketing Services: How We Help Marketers

Exceeding Campaign Targets with Multi-channel Marketing

Are you achieving all of your campaign goals? Feeling the pressure of producing sales ready leads from lead generation through nurturing? Or creating brand loyalty? What about upselling or cross-selling opportunities? When you’re responsible for a product or brand, or penetrating a market, the possibilities and challenges are endless. Driving multi-channel marketing campaigns to the right buyer, at the right time, with the right offer, throughout the customer life cycle, is critical to exceeding campaign targets and achieving your goals.

Extraprise provides marketing and demand generation services that give marketers the insight, strategies, and campaign execution they need to optimize every source of revenue throughout the customer life cycle. Marketers are then able to have much greater visibility into their market to determine the optimal, targeted lead generation strategies and campaigns to exceed their targets. Our marketing services function as an extension of your team, ensuring you have the insight to drive strategy and the campaign execution to generate targeted leads or buying opportunities, including nurturing, and upsell and cross-sell.

Marketing Services to Optimize Revenue

We provide three critical marketing services to optimize revenue for your organization:

• Transform marketing data into customer intelligence
• Use customer intelligence to drive targeted lead generation
• Execute multi-channel marketing campaigns, at the right time, during each stage of the customer life cycle

On a daily basis, our marketing services drive the most important decisions related to revenue optimization:

• What types of buyers have the highest probability to increase revenue?
• What types of buyers are repeat purchasers and are they ready to buy again?
• How do you drive targeted lead generation and how do buyers prefer to be engaged?
• What types of customers represent the highest lifetime value and are the most profitable?
• What is the most effective multi-channel marketing mix?
• What are the attributes of buyers and to what degree is that segment penetrated?

Our marketing services transform the data behind these questions into customer intelligence, creating insight into the type of targeted lead generation you need to move to far more sophisticated, and effective, stages of maturity – finer levels of segmentation, detailed buying behavior, and ultimately a one-to-one customer engagement experience. Additionally, Extraprise’s marketing services seamlessly integrate and extend whatever marketing automation, CRM or systems you use today; adding customer intelligence-based multi-channel marketing that enables your organization to achieve buying engagement at any stage of the customer life cycle.