At Extraprise, analysis and program execution are intimately linked.  Targeting campaigns, managing incoming responses, and distributing leads to the most efficient channel is part of the overall campaign process. We don't just distribute leads, we track them, escalate them, and insure that they are followed up as quickly as possible.

Lead scoring is typically a unique process at every company and varies over time. Scores may differ  by geography or campaign. Extraprise uses sophisticated analysis software to define and assign scores to outbound leads. To each lead we can append context information like firmographic information from commercial data sources like D&B or InfoUSA. We can also describe process that link the outbound lead to other media like LinkedIn records.

Your business is always changing, so lead routing has to be a flexible process. Next week your company plans to change its coverage strategy, last week you reorganized your sales force, last month your company bought its largest competitor.We implement adaptive processes that let your lead management ruiles change as your business evolves.

We handle a large volume of outbound leads. In the last 24 hours, for example, we distributed thousands of new opportunities to our clien'ts sales channels.

If your company is beginning a new led management project or trying to improve and existing one, you can send an e-mail to Leah.Wesemann@extraprise.com or call Extraprise at 1-888-i2i-MKTG.