| Customer data is everywhere. It is in your data warehouse, sales force automation system, financial systems, service systems, marketing database, spreadsheets, and e-mails.. Volumes of new data get generated each day. These data represent different aspects of your customer relationships. They are in different formats, different languges, and often overlap or conflict. Some conform to your company standard; many records are incomplete. How can your marketing organization make informed decisions without a comprehensive, clean, consistent source of customer data? Extraprise integrates and manages hundreds of data sources each day and knows how to put customer data into action. We merge, purge, clean, correct, and augment these data to create standard cusotmer contact records.We integrate data in comma separated value (CSV) files, XML documents, e-mails, spreadsheets, and almost any other format. We can match addresses against national postal data from 190 countries, check them against Do Not Call databases, overlay commercial data sources from companies like D&B and InfoUSA, append e-mail addresses, and create standard contact records using your company's preferred format. We do this everyday for nearly every client. The average Extraprise client integrates more than a dozen customer data sources every day. These data may come from the Web, from an e-mail campaign, from an event, from a survey, from a CRM system, or from their data warehouse. Some cllients integrate data from multiple countries, in multiple languages, and in many, many formats. These standard customer records are stored in a custom marketing database using a sophisticated star schema design to insure that ongoing analytics processes can be performed at the speed of thought. If your company is building a new marketing data mart or trying to improve and existing one, you can send an e-mail to Leah.Wesemann@extraprise.com or call Extraprise at 1-888-i2i-MKTG.
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