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4/27/2012
The increadsing speed and intensity of relationships formed through multiple channels requires a new approach to relationship marketing. Read this article that uses Extraprises "Multi-channel Marketing: Go Mobile. Go Social." right time revenue guide to help marketers improve their social media marketing strategy.
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4/27/2012
Extraprise's CEO Mike Shanker shares 10 challenges that marketers should consider when determining what to outsource and what to insource.
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4/24/2012
Joe Cordo shares tips on how to harness Big Data with tips on how to use data strategically and execute effective segmentation, and gives the reader actionable insights to make immediate improvements to their use of Big Data.
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4/13/2012
Extraprise CMO Joe Cordo shares 6 lead nurturing strategies to get beginners effectively managing leads ASAP and build a foundation for developing more sophisticated strategy over time.
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4/11/2012
Extraprise's CEO Mike Shanker outlines the top 10 marketing challenges that companies should outsource their marketing functions, from mitigating legal risk to acquiring a new customer channel, outsourcing may be the best strategy for your organization's marketing.
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4/2/2012
1to1 Magazine on how to get quality leads while keeping acquisitions down and five recommendations from industry experts including Extraprise CMO Joe Cordo.
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3/22/2012
Extraprise CMO Joe Cordo shares 5 tips on how to improve your segmention strategy using customer intelligence, and generate sales ready leads.
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3/14/2012
Extraprise CEO Mike Shanker's 10 guidelines to decide when to outsource your complete marketing function or simply on a project-by-project basis.
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3/12/2012
Extraprise CMO Joe Cordo lays out a seven step process to align sales and marketing strategy, eliminate waste, and empower lead management for revenue growth.
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3/5/2012
Our CEO Mike Shanker interviewed by Sandhill.com on how to finally align sales and marketing strategy to drive revenue and get sales-ready leads.
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2/20/2012
Extraprise CEO Mike Shanker on why you should consider the decision to outsource marketing both strategic and tactical. Read our 10 general guidelines to help determine whether outsourcing marketing makes sense for your company.
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1/11/2012
It’s 2012, and with a new sense of optimism and a gradual level of economic improvement, CRM continues to evolve in ways that if implemented, strategically, will create even more sustainable competitive advantage. Here are four top trends for marketing and sales organizations in 2012 from Joe Cordo, Extraprise CMO.
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1/11/2012
Extraprise CMO Joe Cordo on the evolution of marketing automation, today's data marts, and true cloud-based, closed-loop marketing and sales environments.
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1/3/2012
Forecast for what the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what industtry experts including Extraprise said we can expect in the coming 12 months. See page 3.
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1/1/2012
Every marketer is accumulating customer data every minute — whether from the Internet, from direct response, in sales conversations in CRM, or through ongoing service history. That's big data. If you are not leveraging it, then it's a lost buying opportunity...Read Joe's article on big data in 2012!
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12/26/2011
Read industry experts' predictions for marketing trends in 2012 and how companies can optimize their marketing efforts in 2012, including Extraprise CMO Joe Cordo onn personalization and socialization as a multichannel tactic.
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12/19/2011
Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services.
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12/12/2011
Most marketing organizations seek to map their content to the channel, but they do so without customer intelligence. Instead, keep asking questions about the attributes of your customers, factoring that knowledge into your content creation process and campaigns, testing what you're learned, and measuring the results. Read more about getting started with gathering and using customer intelligence.
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12/12/2011
Marketers must build a foundation for creating a flexible, yet sustainable, multichannel marketing strategy that produces ongoing competition differentiation.
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11/28/2011
When you transform Big Data into customer intelligence and leverage it across multi-channel marketing, the opportunities to drive revenue throughout the customer life cycle become enormous. Read more about driving Right-Time Revenue Optimization through the strategic use of Big Data.
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11/1/2011
In The Guide To Demand Generation Consultants,DemandGen Report surveyed consultants including Extraprise directly to deliver key informative insights on each organization’s special focus, market approach and company data.
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10/18/2011
Extraprise CEO Mike Shanker shares how marketers can evolve their multichannel marketing programs to take advantage of optimizing revenue at the right time throughout the customer life cycle.
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10/11/2011
Extraprise CEO Mike Shanker on the evolution of customer intelligence, the benefits of database marketing, applying customer intelligence in more meaningful ways, and the execution of multi-channel marketing campaigns, at the right time, and in the right places, to optimize revenue.
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10/4/2011
"Do marketing organizations understand their marketing maturity? Moreover, do they need to transform their marketing strategy and how? The answers to these questions create the necessary foundation to drive a multi-channel marketing strategy that grows revenue." Extraprise CEO Mike Shanker gives a heads up to why marketing maturity is important, how it will help your marketing organization, and how to build a strategy to achieve maturity.
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10/4/2011
Extraprise CMO Joe Cordo on using the customer life cycle and customer intelligence strategically to optimize revenue at different stages, drive campaigns, e.g. new market segmentation, market penetration, and brand loyalty strategies.
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