Extraprise continues to be a thought leader in the B2B marketing space. In the coming months, senior executives from the company will publish podcasts tackling the most critical issues faced by B2B marketers today.
The series will focus on the challenges, processes, and technologies for implementing a best practice approach to marketing. We will also look at some case studies of Extraprise customers that illustrate some of these key challenges and best practices.
Podcast #1: Reinventing B2B Marketing In this podcast we discuss some of the key differences between Business-to-Business and Business-to-Consumer marketing. We will also take a brief look at several investment areas for B2B marketers and then analyze each of these areas in greater detail in upcoming presentations.
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Podcast #2: Developing Better Data to Support Decision Making In the second podcast in the series, we will focus on perhaps the most important issue for B2B marketers, developing better data to support decision making. Let's face it, customer data, in all its forms and permutations is the life blood of any company. Without current, complete, and accurate customer data, companies are flying blind. Analysis is suspect, campaigns are poorly targeted, and marketing and sales are constantly at odds. For B2B companies in particular, data issues often dominate marketing thinking. Or at least they should.
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Free White Paper: Developing Better Data to Support Decision Making
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