Customer Intelligence Resources

Big Data for Marketers: The Big Elephant in Marketing (376.99 KB)
For all of the tremendous productivity and effectiveness that marketing automationand campaign management systems provide, they are very limited in handling Big Data – the Big Elephant in Marketing. As a result, marketers are missing out on crucial data that are driving buying decisions from their target markets.
How to Start Using Customer Intelligence to Optimize Revenue (559.04 KB)
According to IDC, data is exploding at nearly a 1000% increase in the last five years. Learn how to transform database marketing into customer intelligence – the engine that drives effective multi-channel marketing campaigns.
Top 5 Tips to Better Segmentation (278.8 KB)
Extraprise helps marketers build better segmentation strategy to drive effective campaigns and transform leads into sales with these top 5 tips.
Infographic: Right Time Revenue Optimization Customer Intelligence (498.81 KB)
Explore this Infographic to learn more about applying customer intelligence to multi-channel marketing campaigns across different stages of the customer life cycle.
Harnessing Big Data Through Customer Intelligence
Webinar discussing how to effectively derive customer intelligence from Big Data to drive increased revenue from account penetration, market development and share of wallet strategies.
Top 5 Tips on How to Get Value Out of Big Data (359.32 KB)
Practical steps and best practices to understand how to get the value out of Big Data, while mapping it directly to your marketing strategy
Simplifying Predictive Marketing--Throw Out the Models! (715.04 KB)
This webinar provides a detailed overview on how to create predictive campaigns, and include a series of examples of promotions that are delivered to prospects and buyers to accelerate buying opportunities. Topics include examining the optimal order of promotions in the shortest time possible to create a buying opportunity, as well as how to implement predictive marketing in up-sell / cross-sell campaigns.