Multi-channel Marketing Resources

The Marketing Lifecycle: Creating Engagement in Revenue Marketing [Infographic] (1.13 MB)
Extraprise reveals a sample marketing strategy process flow to show marketers how we build, execute, and measure a holistic, customer intelligence-based marketing strategy that maximizes revenue at every stage of the customer lifecycle.
Optimizing Revenue in the Customer Lifecycle (887.09 KB)
This step-by-step guide explains how to use customer intelligence in your multi-channel marketing and apply it to each stage of the customer lifecycle.
Multi-channel Marketing: How to Get Started (433.55 KB)
It’s not enough to set up multiple marketing channels and expect to optimize revenue. Buyer behavior dictates different channels of engagement and timing of the offer. Learn how to do Right Time Multi-channel Marketing.
Marketing Strategy Transformation: A Critical Step to Multi-channel Marketing and Right Time Revenue Optimization (562.5 KB)
Don’t get caught thinking that brainstorming and assigning roles is a way to formulate strategy for multi-channel marketing. Learn how to create a marketing strategy planning process that will optimize your team for multi-channel and revenue success.
Right Time Revenue Optimization: More Revenue, Faster (846.49 KB)
What is Right Time Revenue Optimization and how does it drive revenue performance? Learn how database marketing, customer intelligence, marketing strategy, and multi-channel marketing demand generation campaigns come together to produce more revenue, faster.
Revenue Optimization Success Kit (2.14 MB)
Optimizing revenue is top of mind for CMOs. But do you know where your marketing really is? Learn about the four steps to optimizing revenue, including a roadmap to revenue success.
Top 5 Tips To Drive Revenue Performance With Eloqua (282.77 KB)
When it comes to driving revenue performance, Eloqua is a very robust marketing automation platform. Here are 5 tips that help companies maximize campaign performance and get the most out of Eloqua.
Big Data and the Customer Lifecycle (3.55 MB)
Learn how Big Data helps to optimize revenue throughout the customer lifecycle.