Publishing Industry Resources

Optimizing Revenue in Publishing (807.52 KB)
This step-by-step guide for publishing industry marketers explains how to use customer intelligence in your multi-channel marketing and apply it to each stage of the customer lifecycle.
The Marketing Lifecycle in Publishing (429.61 KB)
The Customer Lifecycle in publishing is depicted with various types of marketing campaigns, and the responses and ROI they can generate.
The Marketing Lifecycle Publishing Program Flows (715.29 KB)
Extraprise reveals a sample marketing strategy process flow to show publishing marketers how we build, execute, and measure a holistic, customer intelligence-based marketing strategy that maximizes revenue at every stage of the customer lifecycle.