Six Key Strategies to Lead Nurturing
Learn six key strategies to lead nurturing, ranging from a basic program to a more holistic and comprehensive one that drives superior revenue performance.
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Holistic Lead Nurturing
(10.13 KB)
Learn about the various types of lead nurturing campaigns and how to bring them together through the customer lifecycle.
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Big Data and Multichannel Marketing: A Best Practices Roadmap to Success
(279.62 KB)
Participants will learn how to bring data management and campaigns to drive 1:1 customer interactions, each step to build a marketing database of Big Data, including channels, marketing activity, buyer behavior, and purchase, and finally how to build customer intelligence into data and campaign strategies.
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Simplifying Predictive Marketing--Throw Out the Models!
(715.04 KB)
This webinar provides a detailed overview on how to create predictive campaigns, and include a series of examples of promotions that are delivered to prospects and buyers to accelerate buying opportunities. Topics include examining the optimal order of promotions in the shortest time possible to create a buying opportunity, as well as how to implement predictive marketing in up-sell / cross-sell campaigns.
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