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Articles

Extraprise is a recognized thought leader in the B2B Marketing and CRM space, and is often quoted or asked to contribute to articles and give interviews in leading industry periodicals. Below is a representative sample of recent articles, interviews, and press coverage.


B2B Magazine Article Date: February 11, 2008 Lawson Products Pins Hopes on Database Marketing

Destination CRM Article Date: August 20, 2007 'Filling the Void in CRM Application Support' written by Extraprise Vice President, CRM Services, Jim Anzivino.

DM News Article Date: August 29, 2006 BTB Marketers Assume ROI Accountability

Destination CRM Article Date: August 28, 2006 'You Can't Wish Numbers Into Being' featuring Extraprise Chief Marketing Officer Chad Gottesman.

B2B Magazine Article Date: August 21, 2006 Why B2C Database Marketing Firms Don't Understand B2B Companies featuring Extraprise EVP Development Bill Blundon.

Destination CRM Article Date: June 2006 The Quality is Missing in Data Quality featuring Extraprise Chief Marketing Officer Chad Gottesman.

DM Review Article Date: May 2006 Privacy, Security, and Data Architecture overview and best practices. Written by Bill Blundon and Pattabhi Nadimpally of Extraprise.

Destination CRM Article Date: October 2005 Feature article offering advice from Extraprise regarding Master Data Management.

Mass High Tech Highlights Extraprise latest round of venture funding.

Line 56 Article Date: May 2005 Features an article by Extraprise's Chad Gottesman on "5 Keys to Unlocking Hosted CRM"

Destination CRM Article Date: May 2005 Features an article in the Viewpoint section written by Extraprise's Bill Blundon on "Building a Single View of Customers".

Data Strategy Article Date: 31 January 2005 Article entitled "Overcoming the traditional friction between IT and marketing is the key to maintaining effective customer insight" contains quotes from Extraprise.

Consultants Advisory Article Date: January 2005 This edition features a 2-page article written by Extraprise's Bill Blundon on "Making the most of marketing".

CRM Directory Article Date: 22 September 2004 Article entitled "Extraprise brings ground-breaking Insight-to-Interaction Customer Value Platform to Corporations Nationwide."

Destination CRM Article Date: 18 June 2004 This issue covers the launch of Extraprise's i2i services in a weekly round-up article called "The Week in Review"

ContactCenterWorld.com Article Date: 14 June 2004 This issue of ContactCenterWorld.com features an article "Extraprise Announces New CRM Service" (requires subscription), announcing the launch of Extraprise's i2i services.

ContactCenterWorld.com Article Date: June 2004 This issue of ContactCenterWorld.com features an article "Turning Customer Data Into Actionable Intelligence" (requires subscription) written by Extraprise's Bill Blundon

CRM Directory Article Date: 14 June 2004 Article entitled: Extraprise Launches "Insight-to-Interaction": the Industry's First Set of Services to Unify Customer Acquisition, Management, and Retention"

CRM Directory Article Date: 13 April 2004 Article entitled "Leading Firms Build Practices around World's Most Customizable CRM" names Extraprise as a major consulting firm that has built a practice around Salesforce.com.

Computing Article Date: 17 June 2004 Feature article explaining how Extraprise, ClientLogic and Siebel have helped Sony to improve its customer contact and service provision.

ContactCenterWorld.com Article Date: 26 May 2004 This issue of ContactCenterWorld.com features an article "Using Customer Insights to Drive Profitable Interactions" (requires subscription) sharing our thoughts on integrating customer insight with customer interaction.

Consultants Advisory Article Date: 24 May 2004 WRQ company profile. Extraprise listed as key partner.

Computing Article Date: 20 May 2004 This edition of Computing includes two articles that feature Extraprise. " What happens next for the CRM model?" looks at the next industry sectors to embrace customer-centric business and "Why have too few firms made a success of CRM?" includes our views on making clients successful. Feature article with quotes from Extraprise's Jim Beagle.

IT Consultant Article Date: 8 May 2004 Article looking at the latest generation of hosted CRM solutions. Quotes & photo from Extraprise's Jim Beagle.

IT Consultant Article Date: 8 May 2004 This issue of IT Consultant includes an article, "Host with the Most" with our thoughts on hosted CRM applications, and an article on project management, "Tools of the Trade" featuring our insights on the subject.

IT Consultant Article Date: 8 May 2004 Article looking at the tools that Project Managers use. Quotes from Extraprise's David Davey.

Financial Times Article Date: 4 March 2004 The Financial Times features Extraprise in two articles. "Vendors are gearing up for the next phase" and "What CRM means for CEO's" highlight our thoughts on the topics.

ContactCenterWorld.com Article Date: 25 February 2004 This issue of ContactCenterWorld.com features an article "Extraprise Launches Integrated Marketing Analytics and Automation Practice."

Financial Times Article Date: 29 January 2004 The Financial Times article "A single view of the customer" highlights our thoughts on CRM, marketing analytics, and predictive modeling.

Computerworld Article Date: December 2003 "How to Make CRM Work" Outlines steps IT can take insure compliance with U.S. and E.U. privacy regulations.

DM Review Article Date: December 2003 "Predicting Success: Using Analytics to Drive More Profitable Customer Interactions" Discusses how the analytical and operational aspects of marketing, sales, and service should be better integrated.

FastCompany Article Date: October 2003 "Calling all Marketers" This issue of FastCompany includes a story on legal changes that effect telemarketing, and includes a few words of wisdom from Extraprise.

1-to-1 Article Date: Extraprise thoughts on Do Not Call are covered with the Peppers & Rogers' magazine 1-to-1, "Legal Issues Aside, Do Not Call Spurs Strategy Momentum." The article covers the legal challenge to consumer privacy laws in the U.S.

Inc.com Article Date: November 2003 The U.S. National Do Not Call list will impact all companies, especially young companies without an established customer base. The November 2003 issue includes some of our thoughts in "Telemarketing: After 'Do Not Call'"

Marketing Week Article Date: September 2003 Marketing Week is the U.K.'s largest publication covering consumer and B-to-B marketing. The printed version of the September 2003 issue includes our thoughts on the economic impact of E.U. privacy laws.

C\|Net Article Date: September 2003 "The Next Threat to Start-ups" A look at the impact of recent government "Do Not" initiatives on venture funded companies.

C\|Net Article Date: August 2003 "The Folly of Anti-Spam Legislation" A generally serious look at legal efforts to block unsolicited commercial e-mail.

Information Week Article Date: August 2003 "Vertical CRM Stands Up to Scrutiny" Includes our comments on the growth of industry-specific applications software for marketing, sales, and service.

Mass High Tech Article Date: May 2003 "Turning Customer Data into Actionable Intelligence" Discusses the use of analytical software to improve business intelligence.

Computerworld Article Date: April 2003 "How to Make CRM Work" Outlines steps IT can take to improve corporate marketing, sales, and service initiatives.

Line56 Article Date: April 2003 "Making the Most of Marketing Automation" Discusses reasons why companies invest in marketing automation and the best approach to implementation.

Customer Inter@ction Solutions Article Date: April 2003 "Averting A Call Center Collision: Balancing Automation and Empowerment" Describes how to balance the conflicting demands of call center automation and agent empowerment.

Computing Article Date: 27 March 2003 The article "In the mainstream, but facing fresh challenges" includes our views of the CRM market.

ContactCentreWorld.com Article Date: 10 March 2003 This issue of ContactCenterWorld.com features an article "Extraprise Client Itron Wins Siebel Recognition for "my.Itron" Employee Relationship Management Portal"