| 9/18/2009 - Account-based Marketing (1020 kb) |
| One-to-one marketing is one of the most important concepts in customer acquisition and loyalty. What do you do if your company sells to other businesses? Account-based marketing is not only an opportunity to manage your dialog with customers, it is one of the greatest tools to demonstrate marketing effectiveness and better align your organization with sales. Join this conversation on account-based marketing. |
| 9/14/2009 - Customer Data Quality (1 mb) |
| Without current, complete, and accurate customer information, companies are flying blind. Analysis is suspect, campaigns are poorly targeted, money is wasted and marketing and sales are constantly at odds. There is a solution. Join this conversation on customer data quality and Extraprise will share some critical best practices. |
| 6/30/2009 - Sustainable Marketing (806 kb) |
| Extraprise defines what's required to develop a sustainable capability to market effectively through the vicissitudes of the current economy. Utilizing techniques like continuous improvement, real-time measurements, and a customer-centric focus; Extraprise develops a systematic approach that enables a cogent, quantifiably-driven response, even to the most turbulent of environments. |
| 4/15/2009 - Case Study: Fortune 100 Wealth Management Firm (891 kb) |
| Follow the transformation of one of the one largest wealth management firms, as they leverage their Siebel enterprise marketing suite to dramatically improve their response management capability resulting in a doubling of volume with no increase in headcount, while reducing cycle time, and reducing dependence on IT. |
| 2/25/2009 - Siebel Marketing Operations (74 kb) |
| Elevate your marketing performance and learn more about our Marketing Operations Support capabilities with this informative brochure. |
| 12/29/2008 - Cut Your Marketing Budget, Not Your Strategy (52 kb) |
| Sometimes, no matter how hard you try, you have to accept budget cuts. What follows are some ideas that will save your budget without reversing all the hard work you’ve already put into your marketing plan. |
| 8/6/2008 - Extraprise CRM Survey Report (130 kb) |
| Survey Results from Extraprise's CRM Support Survey conducted at the 2008 Collaborate Conference. |
| 12/6/2007 - The Best Database Marketing Discoveries for B2B Companies (84 kb) |
| Database marketing helps companies identify trends, plan and execute targeted, trigger-based campaigns and create a closed-loop marketing and sales environment. The best B2B companies have not only discovered how to effectively analyze and discover customer opportunities, but they also know how to generate better conversion rates which significantly impacts marketing ROI. This white paper illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company’s overall marketing spend. |
| 10/23/2007 - Developing Better Data To Support Decision Making (171 kb) |
| Let’s face it, customer data, in all its forms and permutations is the lifeblood of any company. Without current, complete,
and accurate customer data companies are flying blind. Analysis is suspect, campaigns are poorly targeted, and marketing
and sales are constantly at odds. For B2B companies in particular, data issues often dominate marketing’s thinking—or at
least they should. |
