| Here's the good news: Your company just executed a global marketing campaign that generated tens of thousands of responses. Here's the bad news: Your marketing organization isn't prepared to handle them. They sit in a database or they are transferred in bulk to your sales force without any advice about what to do next. Worse yet, they get printed out and mailed to your channel partners, becauase your computer systems aren't compatible. In today's business world, customers determine when and how they contact your company. Inbound responses come from many sources, in many formats, different character sets, and using many protocols. Managing this flow of critical information is imperative and time is of the essence. Response management isn’t just a process of capturing incoming customer communications and sending them to a sales person. Extrapirse captures incoming responses from all your company’s marketing channels (e-mail, direct mail, telemarketing, events, and the Web) and all your geographies. We consolidate them, standardize them, score them, add context to them, and put them in the format your company's sales force automation, contact center, or channel systems need to do their job effectively. We do this every day, for nearly every client. Last night, for example, we managed tens of thousands of incoming responses from marketing campaigns we executed for our clients in the last few weeks. If your company is beginning a new data-driven marketing project or trying to improve and existing one, you can send an e-mail to Leah.Wesemann@extraprise.com or call Extraprise at 1-888-i2i-MKTG.
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