Imagine if you had to design and build a power plant to turn on the lights in your office? Many companies still use a similarly complex approach to conduct database marketing. Extraprise offers a better alternative...we developed a database marketing power plant and we offer our clients the light switch.
Extraprise's Insight-to-Interaction platform is a revolutionary approach to database marketing. It combines two powerful concepts. Create one of the world's most powerful database marketing systems and integrate it seamlessly with your company's business operations.
We use industry-leading technology from BusinessObjects, Microsoft, Alterian, SPSS, VMware, and webMethods to build a powerful database marketing solution. All these components are integrated using a sophisticated service-oriented architecture (or SOA). It is available as a hosted, on demand service from our data center.
Our platform builds the bridges that integrate your marketing campaigns with Siebel, Salesforce.com, and other leading CRM systems. It connects to any system you may have using native adapters or advanced technology like XML and Web services. Our system takes regular feeds from your call center, CRM system, data warehouse, Web site, or any other system. It integrates data in multiple formats and creates a complete consistent view of your customers. The platform uses technology from BusinessObjects to match and standardize addresses from 190 different countries and apply your matching rules.
The Insight-to-Interaction data mart is built using a dimensional modeling approach, and supports the complexity of B2B and B2B2C business models with little customization required. We use this data as the foundation for our business insight system. Our system uses advanced analytical technology to build data models that support train-of-thought analysis. You can explore your customer data in real-time and use sophisticated analytics to understand groupings, propensities, and patterns. Feed the resulting list into our integral campaign management system and execute multi-touch campaigns via e-mail, direct mail, your call center, or the Web.
The Insight-to-Interaction system takes inbound customer responses and routes them directly to the people that can turn them into revenue. Your marketing staff, sales force, call center, or partners. The platform also supports leading business intelligence and reporting tools from vendors like Information Builders, Cognos, and BusinessObjects.
A 360-degree view of your customer data creating a holistic view of your customer relationships. Powerful. Complete. Integrated. Adaptable.
To reduce the cost, complexity, and risk of your marketing services environment, call us at 1-888-i2i-MKTG.
