| As broadcast media fade in importance, addressable media are on the rise. E-mail, direct mail, the Web and other channels are beginning to dominate marketing portfolios. The key to developing brands today is to know more about customers and their behavior. We have an expert staff of marketing and technology professionals that understand how to link your marketing actions to sales results. Somewhere out there in the vast crowd you call your market, are the people that will make or break your financial year. To understand your market opportunity you need to analyze customer behavior, understand their buying criteria, and find prospects that look just like them. Our Insight-to-Interaction services use some of the most interactive and sophisticated analytics tools to help you find new customers, cross-sell and up-sell existing customers, and develop account-based marketing plans that span your lines of business. Customer data are everywhere. It is in your data warehouse, sales force automation system, financial system, service systems, marketing database, Excel spreadsheets, and e-mails.. Volumes of new data get generated each day. These data represent different aspects of your customer relationships. They are in different different formats, different languges, and they often overlap or conflict. How can your marketing organization make informed decisions without a comprehensive, clean, consistent view of customer data? Extraprise integrates and manages hundreds of data sources each week and knows how to put customer data into action. Extraprise executes mult-touch, trigger-based marketing campaigns through e-mail, the Web, telemarketing, and direct mail. We apply this expertise to every marketing program we manage. We use advanced campaign management software to run marketing campaigns through multiple communications channels. We understand which customers to target, what offers will resonate with them, and how to best present your company’s value proposition. We insure that all aspects of campaign are tracked and can be modified as necessary.
Response management isn’t just a process of capturing incoming communications and sending them to a sales person. We capture incoming responses from all your company’s marketing channels from direct mail to the Web. We consolidate them, standardize them, score them, add context to them, and put them in the format your company's sales force automation, contact center, or channel systems need to do their job effectively.
At the top of today’s marketing lexicon is the word “actionable.” What does this really mean? At Extraprise, analysis and program execution are intimately linked. Targeting campaigns, managing incoming responses, and distributing leads to the most efficient channel are part of the overall campaign process. We don't just distribute leads, we track them, escalate them, and insure that they are followed up as quickly as possible. Every day, we distribute thousands of new opportunities to our clien'ts sales channels. If your company is beginning a new data-driven marketing project or trying to improve an existing one, you can send an e-mail to Leah.Wesemann@extraprise.com or call Extraprise at 1-888-i2i-MKTG.
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