| Extraprise offers a complete set of customer and marketing management services to help companies understand everything from raw data to customer behavior. We help companies align sales and marketing strategies with corporate goals by developing and implementing actionable plans for marketing data management, campaign management, response management, and lead management. Our strategy services include the following: Business is always changing. Existing competiors introduce new products; new competitors change the market. Customers want to contact your company on the telphone this morning, at your office this afternoon, and on the Internet tonight. To manage through these changes, marketing organizations must be nimble and base their decisions on real, hard data. We help clients understand market size, coverage strategies, customer segments, and customer profitability. Whether your marketing organization is taking a fresh look at your strategy or implementing a new account-based marketing, cross-selling, or Six Sigma initiative, Extraprise can help. Many companies think they know who their best customers are and where their best opportunities exist based on anecdotal feedback and inefficient profiling. We apply sophisticated analysis techniques to create ideal customer profiles and segments, predictive models, and conduct primary research to gain a deeper understanding of your customers. Our services help you model customer segments based on revenue and profit and assign them to the interaction channel that insures the best service and cost efficiency. We help you identify the right offer for the right customer segment, the most appropriate time to execute it through multiple channels, measure intermediate returns, and apply what you learn to improve how you follow up in sales, marketing, and service. Our marketing strategists can help you understand not just the "who" and "what" of your customer campaigns, but also the "why," "when," and "how." Every campaign involves targeting, offer development, media selection, cadence, execution, measurement, and improvement. Our strategy services help you develop these programs and determine the kind of coverage you'll need to make them successful. If your company is beginning a new marketing or customer strategy project or trying to improve an existing one, you can send an e-mail to Leah.Wesemann@extraprise.com or by calling Extraprise at 1-888-i2i-MKTG.
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