What makes Extraprise different from a traditional database marketing agency?

B2B Focus

• Until recently, the B2B market has been vastly underserved by most database marketing providers.  To address this problem, Extraprise has tailored its database marketing platform and services to meet the specific needs that exist within B2B and B2B2C marketing environments.  We understand the complexities that exist within B2B data and business processes and have developed a custom data model specifically to support them.
• B2B data resides in multiple locations, with the sales organization typically at the forefront of activity.  Extraprise's CRM and operational expertise allows us to integrate data, systems, and processes to help clients overcome traditionally fragmented approaches to sales and marketing.
• Extraprise helps some of the world's largest B2B companies achieve closed-loop sales and marketing environments.  B2B clients include Iron Mountain, GE Capital, Mercury Interactive, Lawson Products, and Pitney Bowes.

Breadth of Service Offerings

• Extraprise is the only company to offer a complete range of customer-focused solutions that span the categories of systems integrator and marketing service provider.  This unique combination of skills enables us to help our clients uncover customer insights AND make them actionable across all sales and service channels by integrating with solutions like Siebel and salesforce.com.
  
• As a full service database marketing agency, creating and executing marketing tactics and strategies is a core competency while, according to Forrester Research, just 30% of marketers say their outsourcer is "very proactive" when it comes to proposing new marketing tactics and strategies.
  
• Extraprise services touch all aspects of the customer life cycle from raw data to a profitable relationship and span all functional areas - marketing, sales, and service across every customer channel - direct, indirect, contact centers, and the Internet.

Flexibility

• Extraprise offers our Insight-to-Interaction services using our own software, our client's software, or combination of both.
• Extraprise offers our solutions in both a hosted environment and on premises at our client's location.
• Extraprise offers flexible contracting arrangements that meet the needs of our clients.

Experience

• Extraprise has successfully delivered services to hundreds of clients across 40 countries in 12 languages.
• Extraprise's consultants are at the top in their fields ranging from customer strategy through data integration and everything in between.
• Client satisfaction is Extraprise's foremost priority. Extraprise consultants act as strategic advisors to develop initiatives that minimize risk and maximize returns. We focus on multi-generation programs that deliver continuous improvement in the overall business plan. This results in a virtuous cycle of increasing value.

The challenges of customer acquisition, management, and retention never end and traditional consultants offer little help. Systems integrators are skilled at operational processes and information systems. Database marketing companies manage data and execute marketing campaigns. The two worlds rarely collide. This results in marketing, sales, and service executives point fingers at each other, while customer targets are unmet. 

We are uniquely qualified to offer these services and are the only consultant in our field to contractually guarantee the success of our clients. Extraprise clients understand that building a customer-centric business is a journey, not a destination.

Our clients tell us that no one does it better.